In the previous posts of this series, we’ve covered everything from how to build a website to how to get started with email marketing. Assuming you’ve followed these guides and have established an online presence for your small business, you may be wondering if there’s a way to measure the impact of your efforts. How can you find out whether the strategies you’ve devised are producing their intended benefits?
Although social media plays an important role in helping small businesses establish their online presence, it tends to get too much attention while email marketing takes a back seat. This is a shame because while social media may open doors, it is really email marketing that closes them.
If you’re a solopreneur or small business that’s questioning whether social media is worth the investment, the answer is yes. Several years ago, social media was a nice-to-have. Today, it’s a need-to-have.
Each year, online sales grow. More and more, these transactions are accounting for a larger portion of total retail sales worldwide. With affordable web hosting and a wide array of free tools at their fingertips, small business owners today can easily join in on the Internet shopping craze.
Once you’ve finished with the nuts and bolts of creating your website, how can you make sure that people will find it? This is where SEO—which stands for search engine optimization—comes into play. Did you know that 71% of Internet users never scroll past the first page of search results?
In today’s digital age, establishing an online presence is a necessity for any small business. The truth is, if you’re not online, for many people you simply don’t exist. Consumers are expecting companies to be searchable on the Web. This holds true whether you are a local restaurant with 5 years of operation under your belt or a new startup that plans to create high-tech kitchen supplies.
Summer is in full swing and it’s getting hot outside. Are your social media posts keeping up with the temps?
No matter the season, it can be challenging for small business owners to consistently craft quality content. The Internet is a noisy place where companies must get creative if they hope to stand a chance at capturing the attention of consumers these days.
Running a small business requires, well, a lot of running! Every day you find yourself hopping between meetings, traveling to and from conferences and networking events, and speed-typing emails en-route to your car. All-too-often it seems like there’s hardly any time for a breather. In all of this chaos, it can be tough to feel productive.
Have you started a referral program for your business? There is nothing as powerful to a potential customer as a recommendation from a trusted friend or colleague - no amount of advertising and marketing collateral can match it.
All businesses start as small businesses. Even Microsoft, Apple, and Google started in garages. The problem is, now everyone has this picture of small business owners and entrepreneurs working out of their garages! As a small business owner, you not only have to work hard to keep your business growing, you also have to get over the hurdle of the “Garage Business Stigma.”
In the previous posts of this series, we’ve covered everything from how to build a website to how to get started with email marketing. Assuming you’ve followed these guides and have established an online presence for your small business, you may be wondering if there’s a way to measure the impact of your efforts. How can you find out whether the strategies you’ve devised are producing their intended benefits?
If you’re a solopreneur or small business that’s questioning whether social media is worth the investment, the answer is yes. Several years ago, social media was a nice-to-have. Today, it’s a need-to-have.
Each year, online sales grow. More and more, these transactions are accounting for a larger portion of total retail sales worldwide. With affordable web hosting and a wide array of free tools at their fingertips, small business owners today can easily join in on the Internet shopping craze.
Once you’ve finished with the nuts and bolts of creating your website, how can you make sure that people will find it? This is where SEO—which stands for search engine optimization—comes into play. Did you know that 71% of Internet users never scroll past the first page of search results?
In today’s digital age, establishing an online presence is a necessity for any small business. The truth is, if you’re not online, for many people you simply don’t exist. Consumers are expecting companies to be searchable on the Web. This holds true whether you are a local restaurant with 5 years of operation under your belt or a new startup that plans to create high-tech kitchen supplies.
Running a small business requires, well, a lot of running! Every day you find yourself hopping between meetings, traveling to and from conferences and networking events, and speed-typing emails en-route to your car. All-too-often it seems like there’s hardly any time for a breather. In all of this chaos, it can be tough to feel productive.
Have you started a referral program for your business? There is nothing as powerful to a potential customer as a recommendation from a trusted friend or colleague - no amount of advertising and marketing collateral can match it.
All businesses start as small businesses. Even Microsoft, Apple, and Google started in garages. The problem is, now everyone has this picture of small business owners and entrepreneurs working out of their garages! As a small business owner, you not only have to work hard to keep your business growing, you also have to get over the hurdle of the “Garage Business Stigma.”